FOR IMMEDIATE RELEASE
Introducing Celebrations by Radko™, A New Line of Ornaments
Offered by Christopher Radko®
New Collection Features Fun Contemporary Look From the
Most Desirable Name in Holiday Ornaments, Christopher Radko®
Gastonia, NC – September 29, 2008 – Rauch Industries, Inc. today announced its Christopher Radko Division, the producer of fine European glass ornaments and holiday collectables, has introduced a new, contemporary line of ornaments called Celebrations by RadkoTM, that will be available exclusively at Kmart stores for the 2008 holiday season.
“This new line of ornaments is exciting for Radko. Its fresh appeal and accessibility allows us
to reach a new generation of Radko collectors,” said Heather Shepardson, CEO of Rauch Industries. “With more than 23 years of creating fine European glass ornaments, Christopher Radko® brings its expertise to the Celebrations by Radko line and makes this contemporary collection of original designs available to millions at an exceptional value.”
“We’ve seen several recent examples of high-end fashion and home goods designers creating targeted lines of merchandise for affordable retailers, and they have proven successful for both the consumers and the brand,” continued Shepardson.
Celebrations by Radko will include dozens of brilliant glass ornaments including figural and ball designs embellished with a variety of decorative elements, including rich colors, hand-painted details and intensely glittered applications. Coordinating boxed sets of solid and glitter balls complete the collection. Some ornaments will feature traditional Christmas and winter themes such as Santa, snowmen and reindeer, while others will be personalized ornaments dedicated to family members such as Mom, Dad, Grandparents or Baby. Additional themes include sports and animals.
Pricing ranges from $7.99 for the solid and glitter ball boxed sets to $9.99 for hand-painted ball
and figural designs. With over 48 unique designs and 16 coordinating boxed sets, Celebrations by Radko will be available this holiday season at Kmart stores across the U.S. The collection can be viewed at www.CelebrationsByRadko.com.
About Rauch Industries, Inc.
Founded by the Rauch Family in 1952, Rauch Industries designs and distributes its leading brands of holiday and seasonal goods through mass retailers, department stores and independent gift retailers. After acquiring Christopher Radko®, the leading distributor of fine European glass ornaments, the two entities were integrated leveraging distribution channels, marketing efforts and operational support. In 2008, Rauch Industries will introduce a new brand, Celebrations by RadkoTM, a fun young contemporary brand to be distributed by Kmart nationwide while its high-end Christopher Radko® brand will continue to be offered by more than 2,500 specialty stores, including major department stores and independent gift retailers. For more information about Rauch Industries and its brands, please call 1-800-71-RADKO.
Marie Davis
914-345-6114 x1112
email:mdavis@rauchindustries.com