Blackstreet Capital Acquires Fanfare Media Works

 

Bethesda, Md, August 22, 2007 - Blackstreet Capital Management, a Bethesda, MD based private equity fund, announced the purchase of the debt of Fanfare Media Works from Beltway Capital Partners. Blackstreet has foreclosed on Fanfare, won the resulting auction, and has reorganized the assets under a new entity, FMW Inc., ("Fanfare"). Blackstreet has brought in President & CEO Brendan Ross to lead the new entity.

"Fanfare remains number one in each of its product lines," said Murry N. Gunty, Managing Partner of Blackstreet Capital Management. "The Company's long term supermarket relationships and extraordinarily talented sales force make it the local advertising outlet of choice for businesses across the US and Canada. We are excited about the future of the business."

The Fanfare board includes former Ticketmaster-Citysearch CEO John Pleasants. "The standout players in local advertising combine technology with feet on the ground," said Pleasants. "In this era of information saturation, Fanfare's simple, no-nonsense products are able to cut through the noise and remain relevant to today's consumers."

Brendan Ross joins Fanfare as President and Chief Executive Officer. "Our outstanding supermarket partners are the hubs of their communities. Literally everyone goes grocery shopping, providing our local advertisers with the unique opportunity to reach everyone in their community. There is nothing else comparable."

 

About Blackstreet Capital

Blackstreet Capital Management, LLC (www.blackstreetcapital.com) is a Bethesda, MD based private equity firm with $88 million of capital under management. Blackstreet focuses on control buyouts of companies that are either underperforming, in out-of-favor industries or are undergoing some form of transition. Blackstreet seeks investments in a range of industries, including manufacturing/distribution, restaurants, specialty retail, business services and health care.

 

About Fanfare

Fanfare, based in Valencia, California, offers local merchants and service providers a suite of targeted advertising products and services which are distributed through a national network of 9,500 supermarkets and drug stores. Fanfare's products include Register Tape Network, cash register tape that is printed on the reverse side with coupons and advertising; Adcart, advertising-surrounded aisle directories that are placed on shopping carts; Publications, a series of free advertising-supported entertainment-oriented magazines; and Market Information Centers, which are in-store billboards that surround a store's own current discounts and promotions.

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